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About us

WHO WE ARE

Seoulful Connect is a boutique international SEO agency that helps ambitious brands expand across borders.

8+

Total years of experience

10+

Global markets served

6+

Trusted collaborators

OUR MISSION

We’re a team of SEO specialists ready to help you dominate global markets with a message that resonates, stats that matter, and results that stick.
The origin story
Our founder, Raquel, is a Spaniard who spent more than six incredible years in Korea—and still returns regularly to stay immersed in local trends and cultural shifts.
She believes every brand has a unique message, and that understanding culture firsthand is the key to dominating international markets.

But after seeing foreign companies with exceptional products and services struggle to connect with global audiences, she decided to create a solution.

This disconnect is what inspired this international SEO agency—Seoulful Connect.
The meaning behind the brand name
“SEOULFUL Connect” carries layers of meaning. It’s our entire philosophy wrapped into one word.
✦ SEO: Here, we optimize every marketing asset to rank and perform in your target market.

✦ Seoul: Drawing from years of living in the vibrant capital of Korea, we keep a pulse on a culture that shapes global trends.

✦ Soulful: Every project gets the kind of attention and care that only comes from a team that believes in your brand (that’s us!).

And “Connect” because we help you establish your brand across the globe.

MEET THE TEAM

Your global marketing support crew
We’re a tight-knit team of specialists who’ve lived and breathed international SEO, design, and digital marketing for years.

Raquel González

Founder & international SEO consultant
Raquel is the visionary behind Seoulful Connect, leading the agency’s international SEO strategy.

She is active in the global SEO community through conferences, podcasts, and industry events, and is the co-organizer of the Search SEOul conference.

Patricia Arnaiz

Marketing assistant
After living nearly a decade in the USA, Patricia brings a strong multicultural perspective to the team.

She supports project organization, content research, and day-to-day coordination at Seoulful Connect.
Want to join the team?
Our core values
At Seoulful Connect, here are the values we hold in high esteem:

Excellence

We don’t believe in “good enough.” Every project gets our full attention because the details matter—your tone, nuance, and essence. We go beyond words to capture meaning, emotion, and cultural context, making sure your brand feels right wherever it shows up.

Client-centeredness

Your goals shape everything we do. Your brand is a mission we want to help expand. So, we take the time to understand your identity, goals, and target market. This way, we can create what feels true to you. When we say partnership, we mean it. We’re in it with you.

Efficiency

We’re creative, but we don’t guess. It’s all smart, data-driven decisions and zero fluff. We adapt your brand message to each market without losing its meaning, so it sounds right to local audiences and performs where it counts.
Our global footprint
Seoulful Connect’s strategies have helped brands expand across different countries and continents.
What do you need help with?
01

Organic search

Dominate search results abroad with international SEO that makes you the obvious favorite in every market.
02

Translation & Localization

We keep your brand message consistent and persuasive across different languages—without losing its meaning.
03

Content & Copywriting

We create culturally tuned messaging that feels familiar to locals, resonates with their emotions, and converts them to customers.
04

Web design and development

Get a brand website with a smooth, localized user journey and turn curious visitors into interested leads.
Find out more
Partnerships & features
Our work and insights have been shared in industry spaces, press mentions, and business communities.
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In summary...

What Seoulful Connect IS all about

  • Global impact
  • Emotional resonance
  • Quality assurance
  • Maximizing ROI and hitting KPIs
  • Genuine, tailored solutions
  • Data-driven decisions

What Seoulful Connect is NOT all about

  • Robotic execution
  • Translated, not tailored
  • Language misalignment
  • Rushed work
  • Average service
  • Cultural & idiomatic confusion

Your brand message perfected for the globe

You’ve got the ambition. We’ve got the blueprint. Now’s the time to take your brand where it belongs—everywhere.
Start the process
Seoulful Connect is a boutique agency that helps foreign brands break into the global market through effective international SEO and localization strategies.
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